Mexico City


The inauguration on 19 November 2013 of Museo Jumex, in a building designed by David Chipperfield Architects in Nuevo Polanco, Mexico City, marks a new stage in the development of the Fundación / Colección Jumex. Fundación Jumex Arte Contemporáneo was created to promote production, reflection and knowledge of contemporary art and to generate new proposals of cultural support. This is accomplished through Colección Jumex, the foundation’s art collection; Museo Jumex, a place for the exhibition and activation of contemporary art; Galería Jumex Ecatepec, an experimental exhibition space; and Editorial Jumex, a platform for publication and circulation.

We worked closely with the museum’s in house team to create a graphic identity that extends through exterior and interior signage, exhibition announcement systems and advertisements to tickets and printed matter. We refined and developed the existing La Colección star symbol, the ghostly presence of which informed the bespoke Museo Jumex display stencil alphabet.

For the opening we designed a set of publications, ‘La Fundación / La Colección’, contained in a green paint-flecked orange case, inspired by Juan Villoro’s text ‘Blue like an orange’ (in turn inspired by a verse by Paul Eluard).

More images soon.