A brief written by John Morgan for students at St. Martins
2001
Published in Dot Dot Dot 6, 2003
and Looking Closer Four: Critical Writings on Graphic Design, 2002
Produced with tongue in cheek and in direct reference to the Dogme 95 'Vow of Chastity' for filmaking by Lars von Trier and Thomas Vinterberg. These design rules had the expressed goal of countering 'certain tendencies' in graphic design at St. Martins. Each first-year student had to sign up and swear to submit to the rules for the duration of the project.
Index: texts
